
Hello, I’m Anneliese —
your friendly neighbourhood copywriter. *
📍 Naarm/Melbourne, Australia
Been writing and thinking up ideas for nearly 30 years. Been paid to do so for nearly eight of them. A pleasure to have in class.
CO-CURRICULAR
AWARD School tutor 2024
Copy School tutor 2023
AdFest guest speaker and panel member 2023
McCann Worldgroup APAC Rising Star 2023
The Aunties Senior Mentorship programme 2022
Youngbloods Western Australian Co-Chair 2019-2022
WPP AUNZ International Women’s Day event speaker 2021
State of Social event speaker 2021
AWARD School tutor 2021
Gruen, Youngbloods 2020
Campaign Brief’s ‘Next’ Creative 2019
Guest Tutor Curtin University 2019
Perth Advertising Design Club committee 2018-2022
Guest Tutor Edith Cowan University 2018
Gruen, Meerkats 2017
AWARD School Graduate 2017
Guest Lecturer Curtin University 2018
Youngbloods WA committee 2016-2022
“Annie is wildly talented, exceedingly smart, ambitious and hard working. Her writing craft is of a very high standard. She’s articulate, persuasive, and passionate. She’s brave and she knows how to push. Annie has what it takes to be a creative leader of the highest level.”
— James Cowie, Group Creative Partner DDB
SELECT AWARDS
Silver Lion Cannes, Social & Influencer Social Purpose ‘Through Their Eyes’ 2023
Grand Prix Mad Stars (FKA Ad Stars), Viral Video ‘Through Their Eyes’ 2023
Shortlist D&AD Awards, Gaming and Virtual Worlds ‘Through Their Eyes’ 2023
Silver Gerety Awards, Work for Good ‘Through Their Eyes’ 2023
Winner Only One in the Room Destroy This Brief ‘Mad Things’ 2023
ALL AWARDS
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Silver AWARD Awards, Best Use of Sound & Music ‘The Mo is Calling’
Finalist AWARD Awards, Craft – VFX ‘The Mo is Calling’
Finalist AWARD Awards, Creative Strategy ‘Through Their Eyes’
Nominee Webby Awards, Best Social Impact Campaign ‘Through Their Eyes’
Campaign Brief The Work, Film, TV and Cinema ‘The Mo is Calling’
Campaign Brief The Work, OOH ‘The Mo is Calling’
Campaign Brief The Work, Film/TV Craft – VFX ‘The Mo is Calling’
Campaign Brief The Work, Film/TV Craft – Music ‘The Mo is Calling’
Campaign Brief The Work, Film/TV Craft – Sound ‘The Mo is Calling’
Campaign Brief The Work, Radio Campaign ‘The Painter’s Secret’
Campaign Brief The Work, Radio Single ‘The Painter’s Secret – Tape’
Campaign Brief The Work, OOH ‘The Painter’s Secret’ -
Silver Cannes Lions, Social & Influencer Social Purpose ‘Through Their Eyes’
Grand Prix MAD STARS, Viral Video ‘Through Their Eyes’
Silver MAD STARS, Social & Influencer ‘Through Their Eyes’
Silver MAD STARS, Entertainment Video ‘Through Their Eyes’
Crystal MAD STARS, Film ‘Through Their Eyes’
Crystal MAD STARS, Entertainment Video in Games ‘Through Their Eyes’
Shortlist D&AD, Gaming and Virtual Worlds ‘Through Their Eyes’
Silver Gerety Awards, Work For Good Cut ‘Through Their Eyes’
Bronze Spikes Asia Awards, Brand Experience & Activation ‘Through Their Eyes’
Shortlist Spikes Asia Awards, Entertainment for Gaming ‘Through Their Eyes’
APAC Shortlist International Andy Awards ‘Through Their Eyes’
Gold AWARD Awards, Integrated Digital Campaigns ‘Through Their Eyes’
Gold AWARD Awards, Social Video ‘Through Their Eyes’
Silver AWARD Awards, Use of Talent & Influencers ‘Through Their Eyes’
Silver AWARD Awards, Branded Content ‘Through Their Eyes’
Silver AWARD Awards, Events and Experiences ‘Through Their Eyes’
Finalist AWARD Awards, Creativity for Good, Advertising ‘Through Their Eyes’
Finalist AWARD Awards, Creativity for Good, Equality ‘Through Their Eyes’
Finalist AWARD Awards, Purpose, Design ‘The Day That Hunger Ended’
Silver Caples Awards, Gaming ‘Through Their Eyes’
Bronze Caples Awards, Radical New Strategy ‘Through Their Eyes’
Shortlist Caples Awards, Health ‘Through Their Eyes’
Shortlist Mumbrella Awards, Campaign of the Year ‘Through Their Eyes’
Shortlist Mumbrella Awards, Innovation ‘Through Their Eyes’
Shortlist Mumbrella Awards, Collaboration ‘Through Their Eyes’
Winner AdNews Awards, Social Responsibility ‘Through Their Eyes’
Shortlist AdNews Awards, Social Media Campaign ‘Through Their Eyes’
Shortlist AdNews Awards, Best Use of Content ‘Through Their Eyes’
Shortlist AdNews Awards, Game Changer Award ‘Through Their Eyes’
Shortlist B&T Awards, Bravery ‘Through Their Eyes’
Shortlist B&T Awards, Best Use of Digital ‘Through Their Eyes’
Shortlist B&T Awards, Diversity in the Work ‘Through Their Eyes’
Shortlist B&T Awards, Best Use of Social Media ‘Through Their Eyes’
Shortlist B&T Awards, Best Integrated Campaign ‘Through Their Eyes’
Winner AiMCO Awards, Best Entertainment/Gaming Campaign ‘Through Their Eyes’
Winner AiMCO Awards, Most Influential Brand/Industry ‘Through Their Eyes’
Winner Only One in the Room Destroy This Brief ‘Mad Things’
Winner McCann Worldgroup APAC Rising Stars AdFest brief -
Gold PADC Skull, Best Illustration ‘The Day That Hunger Ended’
Silver PADC Skull, Direct Mail ‘The Day That Hunger Ended’
Silver PADC Skull, Publication Design ‘The Day That Hunger Ended’
Silver PADC Skull, Best Art Direction & Design ‘The Day That Hunger Ended’
Silver PADC Skull, Design for Good ‘The Day That Hunger Ended’
Bronze PADC Skull, Best Writing ‘The Day That Hunger Ended’
Finalist PADC Skull, Best Product/Service Launch ‘The Day That Hunger Ended’
Merit AGDA Design Awards, Publication Design ‘The Day That Hunger Ended’
Merit AGDA Design Awards, Design for Good ‘The Day That Hunger Ended’
Finalist AGDA Design Awards, Illustration for Design ‘The Day That Hunger Ended’
Finalist MAD STARS, Design ‘The Day That Hunger Ended’
Campaign Brief The Work, Print Craft ‘The Day That Hunger Ended’ -
Silver PADC Skull, Film ‘How Low?’
Silver PADC Skull, Direct Marketing ‘Collectibles for Collectors’
Bronze PADC Skull, Radio ‘How Low? – Lizard People’
Bronze PADC Skull, Publication Design ‘My Dad the Secret Superhero’
Finalist Australian Effie Awards, Best Smaller State Campaign ‘MSWA Mega Home Lottery’
Finalist Australian Effie Awards, Long term Effects ‘MSWA Mega Home Lottery’
Finalist Campaign Brief Awards Supernova of the Year
Campaign Brief The Work, Film and TV Craft, Copywriting ‘How Low?’
Campaign Brief The Work, Social Media ‘The Vote Project’ -
Winner Campaign Brief Awards FTG (FUCK THAT'S GOOD) 'My Dad the Secret Superhero'
Finalist Campaign Brief Awards Supernova of the Year -
This year has been kept unintentionally blank.
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Winner Campaign Brief Awards Radio Ad of the Year ‘Real Angus In A Pie’
Winner Campaign Brief Awards Radio Campaign of the Year ‘In A Pie’
Winner The White Horse Award (Formerly Radio Writers Award) ‘In A Pie’
Top 4 Finalist The One Show Portfolio Night
Bronze PADC Skull, Radio ‘Real Angus In A Pie’
Bronze PADC Skull, Radio ‘Dracula’ -
Bronze PADC Skull, Radio ‘Croissant’
Finalist The White Horse Award (Formerly Radio Writers Award) ‘Croissant’ -
Winner AWARD School Diversity Challenge
Winner Curtin University Creative Advertising Portfolio Award