COLES – GREAT LENGTHS FOR QUALITY
When you go to great lengths for quality, you get the best tasting food.
After winning one of the nation’s most competitive pitches, DDB Group Melbourne transformed the Aussie supermarket giant Coles from a brand famous for bad and inconsistent advertising, into one known for contemporary and iconic campaigns.
Whatever the season, the Coles Quality Experts are there to go further for Aussie shoppers, creating a consistent, entertaining, and ever-growing brand platform.
“Memorable and classic. Good to see the continued brand platform. ”
“I really like the new direction Coles has gone in with their brand over the last year. They have brought back a little quirk and a touch of humour. I watch a lot of television with my Mother-In-Law and believe me she’s a hard woman to get a smile out of. The good people at Coles should know this got a genuine grin out of Robyn. You should all be very proud. 8/10.”
#3
Best Australian Christmas Ad of 2023 (Cubery)