VODKA CRUISER – HEX YOUR EX
Typically light and fruity, Vodka Cruiser embraced its dark side with two dark new cola flavours. So we invited Aussies in their villain era to embrace theirs too .
To have their ex hexed by notable witch Ms Angela Dix, scorned lovers offered up items their exes left behind via an online hexing portal. In return for serving up their exes some ice cold karma, they also received a free four pack of the new drinks.
The campaign saw overwhelming demand, with all hexes and accompanying four packs claimed within 24 hours of the giveaway’s launch on socials, Tinder, and online.
With a twist of signature Cruiser sass, users could choose from delightful horrors like a lifetime of tissues in the wash, being assigned the middle seat on every flight, patchy Wi-Fi, and more.
The campaign launched in Sydney with a cleansing ritual for the famously heartbroken, including The Bachelor runner-up Bella Varelis and Love Island star Cassidy McGill. Each had an item hexed from their notorious reality TV exes, including the infamous Bachelor rose.
Best Interactive Ad of the Week, June 2024
#2
“This is fun and engaging and bang on brand. Not enough brands embrace work like this. The idea of casting a spell on an ex is great. The idea of entering the promo with something an ex left behind is even better. I’m sure the audience loved it.”